Principles

The virtual company

No, that doesn't mean that you're dealing with a faceless entity that exists only in cyberspace, even though Finishing Software does like technology! It simply means that the composition and size of the company changes to conform to your needs and your budget. So you can be assured that the best team of specialists will be going to work on your project—not just the skills that happen to be on staff. Because some of the best specialists are on your own staff, Finishing Software likes to consider itself as an extension of your staff—for the duration of the relationship.

The WYSIWYG principle

Yes, Finishing Software believes in using ethical marketing practices (what you see is what you get!) But that's not exactly the point here. With Finishing Software, who you see is who you get. If you sign a contract, you'll find that the same 'first string' skills that lured you in will be the ones being applied to your project, rather than leaving the execution to the rookies. Working synergistically with the virtual company principle, this principle reduces the time you spend communicating.

Win-win

Our first meeting will be an exploration session. Finishing Software gets to know you and your products; you get to know Finishing Software and its services. And we mutually determine whether there's good potential for a future relationship. Finishing Software offers a wide variety and scope of marketing services and pricing options. Don't be afraid to ask about special needs. Finishing Software wants to structure its services so that it's a winning situation to all who are involved. If you don't think we're a good match, we appreciate candor! Your candor provides Finishing Software the opportunity to address your concerns, or to suggest other ways and vendors that might satisfy your needs.